How to use case studies to showcase your best services
Woohooo!! I am so super excited!! I am getting closer and closer to finishing my Marketing for Concierge Book! It has been a beast to battle FOSHO!!
It seems like anything that is worth doing likes to drag you through the resistance ringer! Seriously!! Ask my assistant Jill how many times I sat across from her and said “I don’t wanna…” Oh, and with a pouty face like a 2 year old too!
I honestly have so many BIG things cooking that I have to be careful NOT to burn myself out!
So, onto this week’s strategy!!
Educating the marketplace is something we talk about all the time in The Concierge Academy! And one of the greatest ways to do that is to share information via a case study!
What is a case study and why should you care?
A case study simply put is the explanation of something in order to illustrate a thesis or principle. In normal terms, that means show how you do, what you do, and the impact it has on your clients (also known as the results)!
Case studies don’t cost you anything, and are a great way to tell the world how valuable your services are. It goes beyond a simple testimonial by showing real-life examples of how you were able meet your client’s needs.
A good case study will read like a fabulous bedtime story where YOU get to play the hero/heroine.
You want to be sure to give the reader all the necessary background to explain the situation and include any relevant details that will help paint the picture. You want your story to not only be informative, but it MUST be interesting and engaging.
In reality, case studies are basically success stories written about your product or service. Many case studies are actually testimonials that are based on the success of the SERVICE you provided. THAT should be easy to write about!!
When crafting a case study be sure to keep these points in mind!
- Who is the story about?
- How did they use your services?
- What were their results?
I have often used case studies that resulted in dozens of NEW referrals, because I was successfully able to educate the market while using REAL life stories to highlight what we really do.
Your assignment this week
Once you create a great case study, be sure to use it to market your business!
Are you ready to market your business effectively so that your business actually grows this year instead of doing a lot of stuff that doesn’t bring in results? If so, maybe it’s time to have a chat!
If you’re serious about getting more clients, and being part of a community that truly understands what it’s like to grow THIS kind of business and the unique challenges we face, then send us an email at support@TheConciergeAcademy.com and ask to have a 20 minute chat with me to see if being part of our community is a good fit for you. 😊
This is NOT free coaching, but it IS an opportunity to see if joining the Academy is the right NEXT step for you!
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
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