Ready to get more concierge clients?
Then I need you to listen to this VERY important piece of information!
Stop trying to be all things to ALL people!
I know this is likely something you’ve heard in many marketing books and online resources, but it is a FACT that when you do NOT know who your ideal client is, then you waste lots of emotional energy, time and financial resources shouting to the masses. And quite frankly, the masses have NO idea how to work with you.
Here’s the thing. In the beginning, it’s quite hard to know WHO your ideal client is because you don’t have much experience yet, and haven’t put enough thought into it.
It’s also hard when you haven’t actually worked WITH an ideal client!
So today I want to help you get clearer on who your ideal client is!
Quite frankly, without this, you’re gonna keep spinning your wheels and getting frustrated with your results.
When you get frustrated with your results, you lose confidence, and when you do THAT, you stop marketing… And that is what can make or break a business!
What exactly is an ideal client?
An ideal client is someone you LOOOOVE working with. Maybe they are female, maybe they are male, married, have a family, dog lovers, cat enthusiasts, perhaps they are acclaimed athletes!! You name it!
Your ideal client ALSO is willing and able to pay for your services.
The reality is, to keep your business open you MUST charge and willingly accept payment for your services! Otherwise, you should become a nonprofit! (before I knew how to consistently bring new clients into my business I used to say… “No one is willing to pay me, I should just give my services away for free and become a non profit”!) But I DID figure out a process that works to attract my ideal clients!! Just the other day we were blessed with 4 NEW clients in ONE DAY!!
An ideal client is also someone who needs the services you actually LIKE doing!! Not services that make you sweat!
In the beginning, I was just like YOU!! I took on any legal or ethical gig that was thrown my way! I created a resume for someone, I worked on a Power Point presentation, and database files (ok, I lied… I actually paid my neighbor to do that stuff because I had no clue what I was doing and she was brilliant at it! But she also had a job and a family so THAT would never be a good long term solution)!
Mindset shift for you: YOU are worth doing work you actually enjoy!
Another aspect of an ideal client is you can identify (for the most part) demographics, living situation, and age (just to name a few).
Your ideal CLIENT WILL change!! The more clients you work with, the more you’ll start recognizing and identifying people who just light you up! As your business grows, you will get clearer and clearer!
This doesn’t mean if you get a call through your website to pick up a lamp and ship it to Washington State (true story! ) you say NO!
But once you have successfully identified your ideal client, you will know not just how to market to them, but how to talk to them because you will know more about what they need than they do themselves ☺
Your assignment this week
Work on your ideal client profile!!
Who are they?
- Male/female (maybe it doesn’t matter)
- Lives local?
- Snow bird? Avid skier? Vacationer extraordinaire?
- Local business owner? Accountants?
The sky really is the limit, but it has to start with YOU and who YOU want to work with and matching YOUR unique skill set to meet their needs ☺
P.S. Time is running out to register for CALive 2017! On March 10th we will no longer be taking registrations. THIS is your final opportunity to learn EXACTLY how to get more clients, make more money and have a greater impact in the world, at a LIVE event where you can connect with others JUST like you! (People have been asking if I’ll be doing another live event this year, and as of now, the answer is NO. One big event is what our goal states this year ☺ )
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business